About

I thrive in high-pressure environments which need someone to build a strategy or a team from zero.

I can support when the product is good but the marketing isn't delivering results, or help find a path through the decision-making when you're trying to get a product to launch.

I work closely with founders and leadership teams to figure out what needs to change, where to focus and how to turn strategy into practical work that gets done.

I can lead the marketing strategy, shape the positioning, develop a product marketing plan or build the route to market. I can also help a team find a way forward when they've become too close to a problem and can't see the way through.

I started my career learning what to do with a blank page. I cut my teeth in a fast-paced newsroom for the world's oldest daily paper, writing business stories that influenced global markets. It taught me to get to the heart of complicated subjects quickly, ask difficult questions and make sense of a lot of information. Those skills have proved surprisingly useful in marketing.

I've spent 20 years working across marketing, product, strategy and commercial growth, from start-ups to global organisations. I've launched digital health products from scratch, taken products into new markets, built marketing functions and worked with teams at companies including Vira Health, Noom, Kaia Health, Virgin and the NHS.

I'm known for being the person who joins the dots between product, marketing and sales to deliver what the business and its customers need. I create the strategy and can plan the practical work needed to make it happen.

I'm comfortable with ambiguity, curious about the data and not afraid to say when the wrong problem is being solved.

Outside work, I exhibit regularly as a textile artist and host Your Second Act, a podcast about what comes next.