app screens showing introduction to menopause course content

Creating a six-figure revenue stream in five days

Platform: App

What I worked on:

1. Product development

2. Product positioning

3. Commercial strategy

Kaia Health is a digital therapeutic company that covers 65 million lives globally. They needed a new digital health product for women developed and bought to market quickly.

The project: I created a licensed education programme from concept to completed product in five days, shaping the proposition, product structure and customer experience with Kaia.

Outcome:

  • Six-figure revenue generated within 12 months.

  • 5 days from concept to delivered product.

app screens showing information about pelvic floor health during menopause