PLATFORM: Website
WHAT I WORKED ON:
Product marketing strategy
Website content strategy and creation
Employee assistance programme for all life stages
Vira Health is on a mission to extend the healthy life expectancy for women. The company combines data, clinical best practices and behaviour change to solve the health and quality of life problems that affect billions worldwide.
The project: Expand women’s health support beyond menopause to include contraception, hormonal conditions, fertility, pregnancy, parenting, menopause and men’s health.
Scope: Create 400k words of clinical education using AI with human editing and clinician review assurance within a member’s area of Vira Health’s website. Manage the translation in 20+ languages. Draft product messaging and activation materials. Content included health topic care plans with videos and articles, a library of deep dive blog posts, wellness calendar of webinars and signposting to care team support for onward referral.