Building & launching an employee health proposition within six months
Platform: Website
What I worked on:
1. Product marketing strategy
2. Proposition development
3. Product development
4. Go-to-market & activation
Turn an MVP content library into a global healthcare proposition for employee wellbeing.
The project: It started as a four-day hackathon, and I shaped the proposition and built the product from the ground up, including health education, CRM activation, and webinar engagement. The platform evolved into a commercially successful global employee health product within six months.
Outcome:
7-figure revenue
Adopted by major global employers, including GSK and distributed through TELUS
88 NPS
11-minute average session duration
90% webinar engagement rate
700K+ words of education with health plan articles and videos clinically reviewed
Translated into 20 languages and available in 100 countries