Building & launching an employee health proposition within six months
Platform: Website
What I worked on:
Product marketing strategy
Proposition development
Product development
Go-to-market & activation
Turn an MVP content library into a global healthcare proposition for employee wellbeing.
The project: It started as a four-day hackathon, and I shaped the proposition and built the product from the ground up, including health education, CRM activation, and webinar engagement. The platform evolved into a commercially successful global employee health product within six months.
Outcome:
7-figure revenue
Adopted by major global employers, including GSK and distributed through TELUS
88 NPS
11-minute average session duration
90% webinar engagement rate
700K+ words of education with health plan articles and videos clinically reviewed
Translated into 20 languages and available in 100 countries
Testimonials about my work
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Lisa Rodwell, Women’s Health GM, Numan & former CCO, Vira Health
"I hired Emily in to help shape the brand narrative, tone of voice and overall user experience for a new women’s health brand (Stella). She absolutely nailed it.
“From the outset, she grounded everything in a deep understanding of the user and what she delivered was a brand voice that felt truly empathetic while still offering moments of levity and warmth. She struck that rare balance between strategic thinking and hands-on execution, and was a joy to work with throughout.
“We then extended the work to web and app content, then customer journey product messaging. Emily is the kind of person who can drop into a fast-moving startup or scale-up and start making an impact straight away. I’d recommend her without hesitation."