Scaling a global travel brand through marketing
Platform: Website
What I worked on:
Marketing strategy
Product positioning
Go-to-market
Global acquisition & growth
Transforming Dream Yacht into a €150m premium travel business with a global marketing approach to support international growth.
The project: I built the first global marketing function and developed the marketing strategy across six international markets, bringing together product marketing, acquisition, SEO, CRM, content and social.
I also led the development of a new multilingual website and worked across local teams and agencies to create a more consistent global customer journey.
Outcomes:
+137% sales growth
+450% US website visits
+650% European website visits
The growth helped support a €60m investment in Dream Yacht in 2021.
Testimonials about my work
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Dan Lockyer, CEO Catamaran Guru & former Deputy CEO, Dream Yacht
“Emily is a brilliant marketing leader who delivered exceptional results at Dream Yacht. Her strategic approach to product marketing and multi-channel execution drove sales, even in the challenging post-Covid period.
“Her leadership in managing a large-scale, multilingual website overhaul saw site visits increase in the US and Europe. Her YouTube SEO strategy significantly boosted views and impressions. She’s not only results-driven but also a collaborative and inspiring leader. I highly recommend her to any business seeking transformative marketing growth."