Scaling a global travel brand through marketing
Platform: Website
What I worked on:
1. Marketing strategy
2. Product positioning
3. Go-to-market
4. Global acquisition & growth
Transforming Dream Yacht into a €150m premium travel business with a global marketing approach to support international growth.
The project: I built the first global marketing function and developed the marketing strategy across six international markets, bringing together product marketing, acquisition, SEO, CRM, content and social.
I also led the development of a new multilingual website and worked across local teams and agencies to create a more consistent global customer journey.
Outcomes:
+137% sales growth
+450% US website visits
+650% European website visits
The growth helped support a €60m investment in Dream Yacht in 2021.
