Testing a new product proposition
Platform: App
What I worked on:
1. Product positioning
2. Customer proposition
3. Product launch
Noom is a global digital health platform and wanted to explore a new approach to menopause, weight and metabolic health and test customer intent.
The project: I developed a 12-lesson pilot combining evidence-based education, real women's experiences and practical tools, working with Noom to shape the product experience around its audience
Outcome:
91% would recommend the new product. Users expressed high satisfaction with the course.
59% trust uplift. Users said the new product enhanced brand trust.
Route to market greenlit. The pilot informed the launch of Noom’s new menopause medication service
