Three smartphones displaying screens from an app about menopause. The screens show information related to hormone levels, menopause navigation, and personal stories. The app's content includes graphs, illustrations, and text blocks.

the impact of menopause on metabolism

PLATFORM: App

WHAT I WORKED ON:

  • Product marketing strategy

  • App content strategy and creation

  • Medical review

Noom is a subscription-based app that helps people lose weight, exercise and improve their mental health. It has 45 million downloads and most users are women aged over 40.

The project: Create 12 educational lessons for Noom’s new Healthy Ageing and Metabolism app course. Content focused on menopause and symptoms, especially weight gain.

Scope: Draft the course outline and content, plus medical references. I worked with Noom’s team to meet the needs of their audience while promoting our product. Lessons included real women’s stories, mindfulness meditations and practical tips and techniques.

Outcome:

  • 91% of course users expressed high satisfaction with the lesson content

  • 59% said Noom’s partnership with Stella enhanced trust

  • Users enjoyed the diverse content, which went beyond purely scientific

  • The pilot enabled Noom to launch a new menopause medication service

app screens showing menopause information and woman's story
app screens showing the four stages of menopause information
app screen showing perimenopause information and a clock illustration
app screens showing menopause symptoms information
app screens showing a graph of hormone decline menopause
app screens showing instagram ads for Noom's health ageing course